Laws & Regulations
Notice of “Provisional Regulations on Advertising of Shanghai Public Transportation Vehicles and Stations"
2013-11-25 16:22:07 Source:Website Editor
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Governments at district and county levels, commissions, offices and bureaus of municipal government:

“Provisional Regulations on Advertising of Shanghai Public Transportation Vehicles and Stations” developed by Shanghai Municipal Transport and Port Authority, Shanghai Municipal Administration of Afforestation & City Appearance, Shanghai Municipal Administration of Industry and Commerce, Shanghai Municipal Bureau of Public Security, Shanghai Municipal Planning, Land and Resources Administration, as well as other organizations is hereby approved by Shanghai Municipal People’s Government. The approval is now forwarded to you for implementation.

Shanghai Municipal People's Government

February 11, 2009

Provisional Regulations on Advertising of Shanghai Public Transportation Vehicles and Stations

Chapter I General Principles

Article 1 Purpose and Basis

This regulation is developed on the basis of relevant laws and regulations as well as actual situations in our city so as to set up standards for the positions of advertisings on public transportation vehicles and stations, ensuring safe transportation and a better environment for passengers.

Article 2 Application Scope

The advertising of Shanghai public transportation vehicles and station refers to advertisings using bus, trolley bus (hereinafter referred to as “bus/trolley bus”), taxi, rail transit vehicles, and station facilities as carrier to display.

The rail transit stations herein include the station hall and platforms, entrances and exits and passages.

The execution of advertising plan in public transportation vehicles and stations in administrative areas shall be subject to national and municipal regulations on registration, outdoor advertising approval, transportation safety and so on, as well as rules and regulations prescribed herein.

Article 3 Administration Department

Shanghai Municipal Transport and Port Authority shall be responsible for standards, supervision and management of advertising of public transportation vehicles and stations, and carry out administrative penalties in accordance with the relevant laws and regulations.

Shanghai Municipal Administration of Industry and Commerce shall be responsible for registration, recording, supervision and management of issuance of advertising of Shanghai's public transportation vehicles and stations; it is also responsible for carrying out administrative penalties in this regard.

The managing departments such as environment and sanitation, planning and other departments shall be responsible for approval, supervision and management as well as administrative penalties of advertising of bus/trolley bus, taxi stops in accordance with their own duties..

Article 4 Setting Principles

Advertising of public transportation vehicles and stations shall be subject to such principles as being legitimate, safe, standard, orderly and civilized.

Article 5 Approval

Advertising on stations and exterior of public transportation vehicles shall go through registration and recording formalities at Industrial and Commercial Bureau in accordance with national and municipal rules and regulations.

For outdoor advertising at stations, they shall receive approvals from such departments as environment and sanitation, business administration, planning and so on. For outdoor advertising that needs to occupy road spaces, approvals from municipal administration department would be required.

Article 6 Content Requirements

The advertising content of public transportation vehicles and stations shall comply with rules and regulations set by Business and Commercial Bureau and other administrative departments so as to be true, legitimate, meeting requirements of socialist spiritual civilization.

Article 7 Public Welfare

Of all contents in public transportation vehicles and station advertising, ads on public service shall occupy an area or a time portion no less than 10% of the total amount.

Article 8 Maintenance and Removal

Advertising operators shall conduct regular maintenance to these ads, ensuring their good-looking, tidiness and safety. Damaged and shedding advertisings that affect appearances of vehicles and stations shall be recovered in time.

The advertising operator shall remove advertisings in time after the time period of validity expires so as to recover the vehicles and stations to their original states.

Chapter II Setting Norms for Advertising of Bus/Trolley Bus and Station

Article 9 Carriage Advertising

The video displayers in carriages are the only channel for advertising. Other places, spaces and facilities inside are not allowed to put and display advertising in any form.

Advertisings through video displayers mentioned above shall meet the following requirements:

(1) Video displayers in one carriage shall be no more than two. One of the displayer shall be installed at the back of driver’s seat.

(2) The material of displayer shall meet the requirements of transportation safety, and shall not have negative effects to driver’s operation and passenger’s safety;

(3) No vocal advertising is allowed, and passengers could turn on/off, adjust volume and brightness of the displayer;

(4) The content of advertising broadcasted must be screened and approved by administrative department of TV and broadcasting.

Article 10 Vehicle Body Ads

Vehicles adopt car body advertising shall not exceed 50% of the total number of the vehicles on this route.

Advertising is allowed on both sides of the vehicle as well as its rear end. No other spaces and places could be used for advertising in any form.

Advertising in this form shall meet the following requirements:

(1) Advertising shall not block the vehicle service marks and lights, as well as the operator name and supervision hotline;

(2) For advertising on both sides of the vehicle, its height shall be no higher than the lower edge of the windows (for Double Deck, no higher the lower edge of the window on first floor), and its width shall be no wider than the distance between the two wheel sheaths (at least 30 cm away from each sheath); for articulated bus/trolley bus, the advertising shall not cover the articulation part..

(3) For advertising on the rear end of the vehicle, its height shall be no higher than the lower edge of the rear window, and its width shall not surpass the internal side of the rear lights.

Article 11 Station Ads

Advertising on bus stations or shelters shall comply with requirements on outdoor advertising.

No advertising on schedule boards.

Advertising on bus shelters shall comply with the following requirements:

(1) Advertising is only allowed in appointed locations of bus shelters. Other places and locations are not allowed to have any advertising in any form.

(2) The area of each piece of advertising on bus shelter shall be no larger than 2.5 m2, and the total area of all advertising on shelter shall be no larger than 40% of the elevation of shelter.

Chapter III Advertising Standards for Taxi and Taxi Stop

Article 12 Taxi Ads

Advertising is only allowed in both sides of taxi’s front doors (no higher than the lower edges of the window) and the bottom of rear window. No other parts and spaces are allowed to have advertising in any form.

Standards and requirements of advertising within taxi shall be developed and announced by Transportation and Port Bureau separately.

Article 13 Setting Requirement

Taxi advertising shall meet the following requirements:

(1) The content of advertising located on taxi’s front door (no higher the lower edge of the window) shall be limited to the car-service call of its operator, and its area shall be no larger than 30% of that of front door.

(2) Advertising on the rear end shall use one-sided, transparent adhesive materials, and the width of the banner shall be no wider than 15cm.

Article 14 Taxi Stop

Advertising in any form is not allowed in Taxi Stop.

Chapter IV Advertising Norms for Rail Transit Vehicles and Stations

Article 15 Security Services Facilities

No advertising in any form is allowed on the safety facilities, safety signs, service facilities, service marks, and staff work area in rail transit vehicles and stations.

Advertising on rail transit vehicles and stations shall not affect the recognition of safety signs and service marks, and shall not affect the use of safety facilities and service facilities.

The services facilities mentioned in Article 1 and 2 refer to facilities and areas providing services, including ticket-checking facilities, inquiry facilities, escalators, PSD (Platform Screen Doors), passenger service center and so on.

Article 16 Carriage Advertising

Advertising in carriages could be displayed only in appointed places on doors and carriage windows as well as the place in the lower half of the door windows. No advertising in any form is allowed in other places, spaces and facilities.

Advertising on the lower half of door windows shall use one-sided, transparent adhesive materials.

Advertising broadcasted via video displayers in the fixed position between the doors and carriage windows shall meet the following requirements:

(1) The video displayer shall be installed in a fixed position between the doors and carriage windows, no additional advertising in the surrounding is allowed;

(2) No vocal advertising is allowed, and passengers could turn on/off, adjust volume and brightness of the displayer;

(3) The content of advertising broadcasted must be screened and approved by administrative department of TV and broadcasting;

(4) The material of displayer shall meet the requirements of transportation safety.

Article 17 Advertising on Vehicle Body

Advertising on the body of rail transit vehicles shall only appear in the areas that do not surpass the lower edges of the carriage windows on both sides of the vehicles. 

Advertising on the body of rail transit vehicles shall meet the following requirements:

(1) Shall not block the safety and operation facilities and signs, shall not affect the use of route identification color bars and vehicle number;

(2) Advertising on the body of rail transit vehicles that share its route with other vehicles shall ensure that its color and picture used will not interfere with the identification of different vehicles.

Article 18 Hanging Ads and Floor Ads

No hanging ads are allowed in subway stations apart from the displayers on platform showing schedule information.

Floor ads shall only appear in the given areas in subway station and no other areas are allowed to have this form of advertising.

Article 19 Station Ads

Advertising on subway station walls shall have certain margins and they shall be evenly distributed in unified size. They shall not be in the form of spraying.

The number of pillar advertising in station hall shall be no more than 50% of the number of pillars in that hall. The number of pillar advertising on platform shall be no more than 30% of the pillar on that platform. The pillar advertising in station hall and on the platform shall be in the same size.

No advertising is allowed on the ground, ceiling, steps and waiting chairs in subway station. No interactive advertising is allowed in station hall, platform, passage, entrance and exits, etc.

Advertising on ground stations and elevated station shall not affect normal lighting and ventilation in the station.

Article 20 Vocal Ads

Apart from displayers on platforms showing operation information, no vocal advertising is allowed in other parts of subway station.

The advertising broadcasting system in the displayers that show operation information shall be independent from station’s broadcasting system and the advertising volume shall be no higher than 70dB.

Article 21 Mobile Advertising

Mobile advertising is not allowed in passages of station, crowded places and carriages.

Mobile advertising is not allowed in subway station and carriages, and leaflet distribution in carriage is prohibited.

Chapter V Legal Liability

Article 22 Penalties for Violations

If advertising and activities on public transportation vehicles and in stations violate rules and regulations developed by such departments as transportation and ports administration, industrial and commercial administration, urban environment and sanitation, urban planning, public security and transportation management, responsible persons and organizations shall be punished by authorities in charge in accordance with related rules and regulations.

Chapter VI Supplementary Provisions

Article 23 Treatment of Existing Ads

Existing advertising that does not meet the requirements herein shall be adjusted in accordance with this regulation prior to December 31, 2009.

Article 24 Effective Date

This regulation shall come into force from the date of promulgation.

Shanghai Municipal Transport and Port Authority

Shanghai Municipal Administration of Afforestation & City Appearance

Shanghai Municipal Administration of Industry and Commerce

Shanghai Municipal Bureau of Public Security

Shanghai Municipal Planning, Land and Resources Administration

January 14, 2009


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